Fast fashion is just way too fast…

You may be wondering why we are dedicating a whole blog post to “fast fashion” on this human rights based page. But fast fashion and human right has a stronger connection than you think.

The term itself describes the process whereby everyday retailers mimic high-end fashion trends, imitating clothes straight from designer catwalks. In other words, mainstream stores such as H&M and Zara are producing and selling clothes that reflect the trends of higher-end fashion names such as Chanel and Burberry. Characterised by its quick turnover (high disposability – physical waste and trendiness) and low price, fast fashion has influenced a generation of increased spending where people are buying one third more clothes than they were a decade ago. As a result, fashion retailers are constantly introducing new collections to meet the high purchasing demands. However, in today’s market, demand and supply seem to be a cyclical process. What we mean by this is that although high spending habits are causing consumer demands, fashion brands are also influencing consumer choices through faster turn-arounds. This has hence caused a blur over our contemporary fast fashion situation.

What’s clear however, is the demand for sweatshop production. In order to sell at a low price, in large quantities and with quick stock turn-overs, companies often take advantage of the sweatshop system where mass production at minimal cost can be achieved. What we see in the end is a consumerist society that tramples on the poor and underprivileged in third world countries.

And this, is where Cut The Sweat gets involved. In fact, this is where we should ALL get involved. The first step is to realise what is actually happening. What we aim to do here is to raise awareness for the injustices of the sweatshop model. If you are new to our campaign, please read through our previous posts to get a quick idea of the sweatshop situation and the abuse millions endure around the world. Also head over to our Facebook and Twitter for more relevant content and we also recommend following Avi, the human face to our campaign – his story will definitely put things into perspective!

It’s time to #CutTheSweat and think fair-trade!

2 thoughts on “Fast fashion is just way too fast…

  1. I really liked how you link fast fashion to human rights and labour violations! A lot of the fast fashion articles I’ve seen talk more about environmental sustainability and how it is becoming more of a wasteful trend. Great to see the passion you have for ending the sweatshop epidemic! Great blog 🙂


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